The use of chemicals, energy sources, and landfills must be limited. At the same time, there is a pressing need for photographers to reduce their consumption of electricity, which pollutes air and water supplies.
As more photographers are encouraged to participate in these environmental and social initiatives, the need for reliable, low-impact, durable equipment becomes more important. For this reason, camera and photographic technology have developed tremendously in recent years. Today, it is easy to own and operate a professional quality digital camera. The benefits of owning and operating a state-of-the-art camera and other technology have inspired a new breed of commercial photography business owners to pursue a "sustainable development" approach to their business.